Fuel for everyday life
(for every moment)
Feel-good fuel for everyday life. From the 3pm slump to on-the-go bites and rushing out the door, our plant-powered bars are made for everyday moments, including the in-between.
PLANT-BASED
GLUTEN-FREE
NO STEVIA
DAIRY FREE
NO ARTIFICIAL COLORS OR FLAVORS
14G PROTEIN
9G-11G FIBER
21 ESSENTIAL NUTRIENTS
GOOD SOURCE OF B12
about us
With her personal health journey, Kay became meticulous about ingredients.
So she started making her own protein balls in her kitchen. She experimented with plant-based recipes, avoiding common allergens where she could, and trying different flavor combinations. Through trial and error, she landed on the ingredients and taste she felt good about.
Those homemade protein balls were just the beginning of HeyNu - our nutrition brand. Our mission became clear: create extra-yummy snacks with purposeful ingredients that fit into real life - workdays, travel days, and everything in between. We started with HEYBAR, our line of delicious protein bars and with more products on the way!
Here's to fuel you'll look forward to!
MAKE FUELING A CELEBRATION
Nutrition has been stuck in a cycle of restriction, turning eating into a chore. We're breaking that pattern.
We created a protein bar that celebrates you, right where you are. Our promise is simple: clean, feel-good fuel made with ingredients you recognize, for everyday moments and the in-between.
HEY! We see you. We fuel you. We celebrate you.
WE CALL IT JOYFUEL
We built these bars differently. Instead of following the usual formula, we asked ourselves what protein bars should be: inclusive, delicious, and actually nutritious.
So we included 21 essential nutrients sourced from a plant nutrient blend powered by fruits, vegetables, seeds, and mushrooms.
Each bar delivers plant-based protein from pea & rice and is designed to fit more lifestyles. Formulated without the 9 major food allergens. (Manufactured in a facility that also processes one or more major food allergens) and made without gluten-containing ingredients.
What you get is feel-good fuel that brings more people to the table.
WE CALL IT JOYFUEL
VARIETY PACK
Three crave-worthy flavors in one pack.
Joy for all of life’s moments.
MEET THE FLAVORS
We rethought the traditional protein bar with ingredients you recognize and no artificial colors or flavors. Made for more lifestyles. Across generations. Too delicious not to share.
